Honours programme in Arts, Culture and Heritage Management
The Honours degree in Arts, Culture and Heritage Management is undertaken by coursework and research essay. Students are required to complete four coursework units and write a research essay of 10,000 words. The Honours full-time requires students to complete all four courses and the research essay in one year, while part-time commitment requires students to complete two courses in the first year and the remaining two and the research essay in their second year of study. Each course is a semester in length (either February – May or July – October), and the contact time (attendance) for each course is one afternoon per week during term time. Students registered for the compulsory courses are required to participate in traineeships (experiential/work learning).
Art Management 4a
This course explores business planning and operations management as well as ways of perceiving, preparing and presenting oneself in the world of work. We will be learning, unpacking and challenging old management frameworks and considering new managerial strategies, as well as investigating different legal organizational structures such as NPO’s, Private Companies and Cultural Institutions, how they are established and what is considered sound business practice within these business entities. The course is delivered through lectures, research of current management theories and practices with particular attention being paid to case studies and experiential learning through traineeships. These enable students to gain hands on experience.
Art Management 4b
This course offers a focus on arts organisations, receiving and creating sponsorship strategies appropriate to target audience plans. The arts play a valued role in the business world – sponsorship economy for the arts will be critically reviewed where mutually beneficial relations ships are creatively promoted. Theory views the pro-social, educational, economic health benefits of investment in the arts. Writing a fully researched plan for a sponsorship proposal is the major task of the course. Honours and PDGA students will have added sections on building relationships with a partner and writing an extended monitoring and evaluating section of the plan. The work of Business and South Africa will be finely explored as a South Africa case study. Presentation skill and a professionally writing sponsorship document are the achievement.
Students can choose electives from different divisions within the school of arts and the humanities where they meet entry requirements. Electives available within the Cultural Policy and Management Division include:
Directions in Cultural Leadership
This course is offered to all 3rd and 4th year WSOA programmes. The experience in arts marketing theory and practice offers participants a primary and positive livelihood challenge, building their own specific career portfolio as part for the programme. The professional artist’s portfolio places students in a position of readiness for the world of work. Self-agency through understanding new economics and how the job market has changed, places arts students in a proactive stance to stay in their chosen career of making their own art and collaborating in arts making with others. Theory views debate around history of marketing in the arts and the concept of valued based marketing focus in the arts, and how one finds one’s own identity in the multiple marketing chooses presented in the twenty first century.