Field Bands salute
In hosting its biennial National Championships in Soweto on 20 February 2016, the Field Band Foundation NPC was privileged to have a 10-strong team of Fourth-Year Arts Management student volunteers from the communications course of Wits University deployed in our support. Their role was a crucial one of cross-communications disciplines in event management, brand custodianship and client relations management: to manage the branding display of principal Foundation supporters in the private sector, and to act as ambassadors for De Beers in hosting the Foundation’s sponsors and strategic partners at this premier event.
The resultant display of efficient professionalism by the Wits team was of great import for the Foundation. It allowed for us to be experienced by our principal supporters in ways that solidify their backing for our work with more than 6 500 young South Africans of disadvantage – and this is crucial to our project’s sustainability. This joint effort also helped to showcase the Foundation’s national operations as equal to the top class performances being given by Field Bands on the day. For this energetic partnership with the University of the Witwatersrand, the Field Band Foundation is truly grateful.
– Paul Pereira, Field Band Foundation public affairs, www.fieldband.org.za.